Mobile First Concept

Design Mobile Apps Based on Business Strategy

Whether it’s browsing the internet on the train in the morning, checking your emails while waiting for an appointment, or listening to music at the gym, cell phones are deeply embedded in our daily routines. Each speck of downtime is one we can use to update ourselves with our network and the news, or even order that one thing from Amazon that we keep forgetting to buy. It’s no surprise that our mobile devices take up almost 5 hours of our day, mainly attributed to application use. Mobile application usage grew 6% last year, with interesting shifts in how people are using the time spent on their phones.

  • ­Design mobile app that directly connects your audience.
  • ­Beautiful and modern design that makes difference.
  • ­Boost your sales with strategically designed marketing materials.

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    Our Mobile App Development Process

    Our comprehensive mobile app development strategy ensures a perfectly crafted website for your business.


    The first phase of the mobile app development process is defining the strategy for evolving the idea into a successful app. We may include a more significant part of this in our overall enterprise mobility strategy. As one app’s objectives may differ from another, there is still an app-specific impact to the mobility strategy to address during the development process.

    In this phase, you will:

    • Identify the app users
    • Research the competition
    • Establish the app’s goals and objectives
    • Select a mobile platform for your app
    • Analysis and Planning


    We start design the app with sketches on paper. Wireframes are the digital form of sketches. Wireframes are conceptual layouts, also referred to as low-fidelity mockups—they give visual structure to the app’s functional requirements. With wireframes, the focus is more on aesthetics and user experience, not on color schemes and styles. Creating wireframes is a quick and cost-effective approach for designing app layouts and iterating through them in the design review process. While creating wireframes you should consider device specific design. So whether your app is used on iPhone, iPad, or Android phone and tablets; it provides intuitive and device specific user experiences. More information


    Planning remains an integral part of this phase in the mobile app development process. Before actual development/programming efforts start, we will do: define the technical architecture, We pick a technology stack, and define the development milestones. A typical mobile app project is made up of three integral parts: back-end/server technology, API(s) and the mobile app front-end.

    Back-End/Server Technology This part includes database and server-side objects necessary for supporting functions of the mobile app. If we are using an existing back-end platform, then modifications may be needed for supporting the desired mobile functionality. API An Application Programming Interface (API) is a method of communication between the app and a back-end server/database. Mobile App Front-End The front-end is the native mobile app an end-user will use. In most cases, mobile apps consist of interactive user experiences that use an API and a back-end for managing data. In some cases, when an app needs to allow users to work without internet access, the app may utilize local data storage. We can utilize almost any web programming language and databases for the back-end. For native mobile apps, we have to choose a technology stack required by each mobile OS platform. iOS apps can be developed using Objective-C or Swift programming language. Android apps are primarily built using Java or Kotlin. There is more than one programming language and technology stack for building mobile apps —the key is picking a technology stack that is best suited for your mobile app.


    Performing thorough quality assurance (QA) testing during the mobile app development process makes applications stable, usable, and secure. To ensure comprehensive QA testing of the app, We first need to prepare test cases that address all aspects of app testing. Similar to how use cases drive the process of mobile app development, test cases drive mobile app testing. Test cases are for performing test steps, recording testing results for software quality evaluation, and tracking fixes for retesting. A best practice approach is involving your QA team in the Analysis and Design stages. The familiarity with our app’s functional requirements and objectives will help produce accurate test cases.

    Final App

    Releasing a native mobile app requires submitting the app to the app stores, Apple App Store for iOS apps and Google Play for Android apps. However, we will need a developer account with Apple App Store and Google Play Store before launching your mobile app.

    Once submitted in the Apple App Store, iOS apps go through a review process which may take from a few days.

    There isn’t any review process with Android apps, and they become available in the app store within a few hours of submission.